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Brian LaPann

Digital Marketing

Chatbot Success: Converting and Qualifying Leads
By Brian LaPann on June 13, 2019

Digital marketing is an ever-evolving field. In the beginning, there were banner ads, soon to be replaced by infographics and promotional figures, but the latest innovation in digital...

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Digital Marketing

What is Email Marketing?
By Brian LaPann on February 6, 2019

Simply put, email marketing is the use of email to promote services or products, and when used correctly, email marketing can be used for so much more. If you want to announce something...

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Web Design + Development

How To Optimize Your Website for SEO
By Brian LaPann on August 17, 2018

 Does SEO really work? The answer is yes, if executed properly. What is it? Search Engine Optimization. Optimizing your website so that your customers find you in the search results to...

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