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Brian LaPann

Digital Marketing

Chatbot Success: Converting and Qualifying Leads
By Brian LaPann on February 20, 2020

Digital marketing is an ever-evolving field. In the beginning, there were banner ads, soon to be replaced by infographics and promotional figures, but the latest innovation in digital...

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Digital Marketing

How Can Hubspot Help With Your Growth Marketing Strategy?
By Brian LaPann on February 15, 2020

You’re creating great content on your website and blog. You’re building your presence across social media channels. And you’re developing offers that will give leads a reason to turn to...

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Digital Marketing

What is Email Marketing?
By Brian LaPann on January 6, 2020

Simply put, email marketing is the use of email to promote services or products, and when used correctly, email marketing can be used for so much more. If you want to announce something...

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Digital Marketing

Lead Generation Strategies That Are Surprisingly Simple
By Brian LaPann on December 27, 2019

For any business, generating leads is a crucial component for growth. A lead is a person or company that has shown some interest in the services or products that your company provides. ...

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Web Design + Development

Why Photography and Videography Matters For Your Website
By Brian LaPann on December 19, 2019

  Think about the last time you visited a website online. Do you remember what about the website really caught your eye and left an impression? It was most likely a captivating video or...

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Web Design + Development

How To Optimize Your Website for SEO
By Brian LaPann on December 12, 2019

 Does SEO really work? The answer is yes, if executed properly. What is it? Search Engine Optimization. Optimizing your website so that your customers find you in the search results to...

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