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Megan Dickson

Digital Marketing HubSpot

How HubSpot Workflows Help Send Customers Down the Purchase Funnel
By Megan Dickson on September 18, 2020

The customer journey. The purchase funnel. The buying cycle. They’re all different terms that refer to the same idea. Every organization needs an established purchase funnel, along with...

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HubSpot

How to Integrate LinkedIn with HubSpot for Advanced Conversion Tracking
By Megan Dickson on September 14, 2020

3 Ways to Integrate LinkedIn with HubSpot   If you’re a user of HubSpot’s Marketing tools, you have the ability to integrate aspects of your LinkedIn marketing program into HubSpot for...

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HubSpot

Identifying Your Marketing Automation Priorities
By Megan Dickson on July 28, 2020

Are you running your marketing program, or is your marketing program running you?

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Digital Marketing Web Design + Development

7 Things To Consider When Redesigning Your WordPress Website
By Megan Dickson on March 3, 2020

Redesigning your Wordpress website may sound like just adding a fresh new coat of paint to your house. But really, it’s more like a major kitchen renovation (which can add tremendous...

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Digital Marketing Web Design + Development

5 Ways To Get Started With a Custom WordPress Website
By Megan Dickson on February 10, 2020

There are plenty of platform options for managing your website. There’s Wix, Squarespace, WordPress, and Drupal to name a few. However, according to BuitItWith, Wordpress is the most...

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Digital Marketing Web Design + Development

Why User Personas Matter for Your Corporate Website Design
By Megan Dickson on January 16, 2020

Creating a user persona for your corporate website just might be one of the most important steps of building your site. Building a user persona lets your company know who exactly to...

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Digital Marketing

Is Organic Social Media Still Relevant? 5 Reasons Why You Need an Organic Social Media Strategy
By Megan Dickson on December 23, 2019

  Whether you’re looking for your company to achieve its first 100 Facebook followers or approaching your first million on Instagram, you need an organic social media strategy to bring...

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Digital Marketing

Using CallRail to Drive Healthcare Lead Generation
By Megan Dickson on December 16, 2019

  In the ever deepening ether that is the world of “Digital Marketing,” there are countless companies looking to take your money and show you the way to win!  In such a dynamic,...

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