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Digital Marketing

Why Users Personas are important When Developing Messaging for HubSpot Marketing Campaigns
By Brendan Walsh on January 27, 2020

Let’s say you’ve just started working with Mole Street as your Hubspot marketing agency. You’re excited to collaborate on strategies that will expand your customer base and scale-up your...

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Digital Marketing Web Design + Development

Why User Personas Matter for Your Corporate Website Design
By Megan Dickson on January 16, 2020

Creating a user persona for your corporate website just might be one of the most important steps of building your site. Building a user persona lets your company know who exactly to...

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Digital Marketing Web Design + Development

6 Signs It's Time To Redesign Your Website
By Brendan Walsh on January 13, 2020

We get this question all the time, “How do I know when it’s time to redesign our website?” There are times when it makes sense to make iterative changes to your current site to suit your...

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Digital Marketing

Best Practices for Email Marketing Automation
By Brendan Walsh on January 9, 2020

Email Marketing Automation includes any marketing email that is sent based on a trigger action by the user. It doesn’t require anyone to actually hit a “send” button—the email fires out...

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Digital Marketing

What is Email Marketing?
By Brian LaPann on January 6, 2020

Simply put, email marketing is the use of email to promote services or products, and when used correctly, email marketing can be used for so much more. If you want to announce something...

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Digital Marketing

8 Trends In Digital Marketing in 2020
By Brendan Walsh on January 1, 2020

2020 is here, which means new and improved digital marketing trends are on the rise. We’ll make sure you’re ready for each of them. Here are 8 marketing trends to expect in 2020.

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Digital Marketing

Lead Generation Strategies That Are Surprisingly Simple
By Brian LaPann on December 27, 2019

For any business, generating leads is a crucial component for growth. A lead is a person or company that has shown some interest in the services or products that your company provides. ...

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Digital Marketing

Is Organic Social Media Still Relevant? 5 Reasons Why You Need an Organic Social Media Strategy
By Megan Dickson on December 23, 2019

  Whether you’re looking for your company to achieve its first 100 Facebook followers or approaching your first million on Instagram, you need an organic social media strategy to bring...

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Web Design + Development

Why Photography and Videography Matters For Your Website
By Brian LaPann on December 19, 2019

  Think about the last time you visited a website online. Do you remember what about the website really caught your eye and left an impression? It was most likely a captivating video or...

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Digital Marketing

Using CallRail to Drive Healthcare Lead Generation
By Megan Dickson on December 16, 2019

  In the ever deepening ether that is the world of “Digital Marketing,” there are countless companies looking to take your money and show you the way to win!  In such a dynamic,...

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