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Topic: Experiential

Experiential Marketing

Apple Releases New Augmented Reality Tech for iPhone & iPad
By Mole Street on November 30, 2017

  Augmented reality (AR), or the technology that superimposes a computer-generated image on a user's view of the real world, is not breaking news. Think Pokemon Go or Snapchat filters.  ...

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Experiential Marketing

Marketing in the U.S., The New Frontier: Experiential Marketing with Digital Amplification
By Mole Street on September 14, 2017

When digital marketing first hit the scene in the U.S., few agencies knew what to do with it. TV was king and digital was the Wild West. For a few short years, while the advertising...

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Experiential Marketing

6 Things to Consider When Planning a Music Festival
By Mole Street on June 29, 2016

The stage is set, the bands are ready and the lineup is stellar. It’s time for a killer music festival. Now, are you sure all of your bases are covered?

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Experiential Marketing

How to increase attendance at your non-profit gala
By Mole Street on April 20, 2016

Well, you’ve really outdone yourself now. You’ve just convinced the extremely-hard-to-please board of your non-profit organization to allow you to throw an annual gala. The last time you...

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Experiential Marketing

What is experiential marketing?
By Mole Street on September 29, 2015

Picture this. You’re at The Union League of Philadelphia (classy, by the way) with a couple of colleagues, thinking you’re there for another one of those run-of-the-mill non-profit gala...

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